← PRIVACY POLICY

Last Updated: January 10, 2026

Overview

This Privacy Policy explains how A17 Labs LLC ("A17 Labs", "we", "us") collects, uses, and shares information about you when you use our websites, apps, and services (collectively, the "Services").

Information We Collect

  • Usage data: interactions with our Services, device and browser information, approximate location, and diagnostics.
  • Account data: profile details you provide when you create or update an account.
  • Communications: messages you send to us (for example, support requests).
  • Face data: when you upload a selfie within our apps, we collect that image to provide AI-powered features such as makeup predictions. We do not collect biometric identifiers or perform facial recognition.

How We Use Information

  • Provide, maintain, and improve the Services.
  • Personalize experiences and develop new features.
  • Communicate with you about updates, security, and support.
  • Detect, prevent, and respond to fraud, abuse, and security issues.
  • Comply with legal obligations.

Face Data Policy

A17 Labs provides features that allow you to upload photos (such as selfies) for AI analysis. We are committed to protecting your privacy and strictly adhere to the following practices regarding face data:

  • Collection and Use: We collect the images you upload strictly to provide the specific AI analysis or makeup prediction features you request.
  • Our Storage and Retention: If you choose to save your results, we store your face data to provide a historical dashboard where you can track progress. This data is automatically purged upon account deletion or after 24 months of account inactivity.
  • Third-Party Sharing (AI Providers): To perform the analysis, we securely transmit your face data to our third-party cloud AI providers, specifically OpenAI and Google (Gemini).
  • Third-Party Storage and Practices:
    • Do third parties store your face data? No. Our agreements with these providers mandate zero-retention policies for API data. They do not store face data on their servers and do not use it for model training.
    • Retention Duration: Data sent to these providers is processed ephemerally. It is held in memory only for the duration of the analysis request (typically 2-5 seconds) and is immediately discarded thereafter.
    • Why they process data: These third parties provide the computational power required for advanced visual analysis. Ephemeral storage is the minimum required to compute the results before the connection is closed.
  • No Biometrics: We do not use face data to create biometric identifiers, nor do we use it for identification or authentication purposes.

Sharing

We may share information with vendors and service providers who help us operate the Services; when required by law or to protect rights and safety; or with your consent. We do not sell your personal information.

Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, and resolve disputes. As noted above, specific data types like face data are subject to automatic purging after 24 months of account inactivity or upon account deletion.

Your Choices

  • Access, update, or delete certain account information.
  • Control communications by adjusting your settings or opting out.
  • Manage cookie and device permissions at the system level.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date.

Contact

Questions or concerns? Visit our Support page.