Privacy Policy

Effective: August 25, 2025

Overview

This Privacy Policy explains how A17 Labs LLC ("A17 Labs", "we", "us") collects, uses, and shares information about you when you use our websites, apps, and services (collectively, the "Services").

Information We Collect

  • Usage data: interactions with our Services, device and browser information, approximate location, and diagnostics.
  • Account data: profile details you provide when you create or update an account.
  • Communications: messages you send to us (for example, support requests).
  • Face data: when you upload a selfie within our apps, we collect that image to provide AI-powered features such as makeup predictions. We do not collect biometric identifiers or perform facial recognition.

How We Use Information

  • Provide, maintain, and improve the Services.
  • Personalize experiences and develop new features.
  • Communicate with you about updates, security, and support.
  • Detect, prevent, and respond to fraud, abuse, and security issues.
  • Comply with legal obligations.

Face Data

  • Collection: We only collect the selfies you choose to upload into the app. No additional biometric or facial recognition data is collected.
  • Retention: Your selfies are retained until you delete your account. Once deleted, your selfies are permanently removed.
  • Use: Selfies are only used internally to provide AI-powered makeup prediction and related features.
  • Sharing: Selfies may be processed through AI models (such as OpenAI and Gemini) that are integrated into our own servers and code. These models do not store your selfies, and the data is not retained by OpenAI or Gemini.
  • No sale: We do not sell or disclose your selfies to advertisers or unrelated third parties.

Sharing

We may share information with vendors and service providers who help us operate the Services; when required by law or to protect rights and safety; or with your consent. We do not sell your personal information.

Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Choices

  • Access, update, or delete certain account information.
  • Control communications by adjusting your settings or opting out.
  • Manage cookie and device permissions at the system level.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date.

Contact

Questions or concerns? Visit our Support page.